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Explore Paige Bueckers's sponsors, brand deals, and ownership ventures — across all partnership categories.
Brand partnership
A true dream collab 🥹 So excited to partner with the @lego Group to empower creativity through play! #LEGOPartner #ad
Paige Bueckers takes an equity stake in Chris Paul's Ragerz brand. One percent of all Ragerz sales will go to charity, and Good Eat’n will partner with the Paige Bueckers Foundation to support initiatives tackling food insecurity across the U.S. “I’ve always been blessed to have food on my plate and never had to worry about meals,” Bueckers says. “But I also know other people, especially younger generations, don’t have the same access. To be able to work with Chris, Good Eat’n and April to play our part in addressing that is really important.”
The new “Wanna Drive?” spots from 72andSunny Los Angeles feature Bueckers and Mitchell bringing their own signature style and energy to the screen, alongside the new CarMax House Band introduced earlier this year. “Partnering with CarMax is such an incredible opportunity,” said Bueckers. “I’ve always admired how CarMax celebrates WNBA athletes and ensures our personalities shine through their ads, so being part of that roster of basketball stars is such an honor. I loved that this campaign both celebrated my new life in Texas and showed how CarMax’s technology and flexible options make buying a car so easy.”
DICK’S Sporting Goods Foundation awarded $20,000 grant to Top Achievers Foundation during store opening event. Dallas Wings stars Paige Bueckers and Arike Ogunbowale coached youth 3-on-3 tournament at 100,000+ square foot retail location. “I want to do that for the entirety of how long I’m here—just be one with the people and embrace being in Dallas,” Bueckers told DallasHoopsJournal.com regarding her community engagement approach.
Brand partnership
Your 2025 @WNBA Rookie of the Year is officially a #FanaticsExclusive athlete! 🤩 Autographed @paigebueckers @dallaswings & @uconnwbb memorabilia is now live on @fanatics & @wnba store! 🏀
Bueckers has launched her own signature shade of blonde called "UConnic Blonde" through her name, image and likeness partnership with Madison Reed. The shade is the newest addition to Madison Reed's ColorWonder Demi-Permanent Hair Color line.
The Paige Bueckers G.T. Hustle 3 is the First Nike Player Edition Shoe Celebrating an NIL Athlete. Paige signed a deal with Nike in September of 2023: "I am blessed and honored to announce my partnership with Nike," Bueckers said in a statement. "Joining the Nike family is a childhood dream come true. I can't wait to see what we accomplish together on and off the court."
Brand partnership
Paige Bueckers signed a name, image, and likeness (NIL) deal with Gatorade in late 2021, becoming the first college athlete to do so. The deal was a historic partnership that included her own Gatorade bottle and a commitment to work with the brand to promote the women's game.
Explore Paige Bueckers's equity stakes, business, and community ventures
Paige Bueckers is making her debut in the Unrivaled League, a 3-on-3 professional basketball league, in early 2026. She was the first overall pick in the 2025 draft and signed a three-year deal, also becoming an investor in the league. Her first game is scheduled for January 5, 2026, as a member of the expansion team Breeze BC.
All endorsement information is collected from publicly available sources and may not represent the full scope of a player's partnerships. Values are estimated where not publicly disclosed.
