AllStan

Early Player & Fan Intelligence

We find the players brands are missing — before anyone else does.

We surface the fan and cultural signals that predict endorsement value — helping athletes understand their market worth and brands discover the right partnerships earlier.

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WNBA & NCAAW Edition

Signal → Outcome

We saw the signs 18 days before the deal.

Fan pod overlap between Paige Bueckers and Angel Reese was trending above 80%. Social signals — co-mentions, fan page crossover, nickname velocity — pointed toward a commercial pairing. We published the prediction.

For brands, this is a signal to move. For athletes, this is a case to bring to the table.

AllStan Signal

Nov 22, 2025

Paige & Angel predicted to team up

Fan overlap 80%+ · Co-mentions trending · Nickname velocity rising

↓ 18 days later

Market Outcome

Dec 10, 2025

OREO × REESE'S collaboration announced

Brand collaboration publicly confirmed. Fan signals preceded the deal.

How We Do It

Four signal categories. Three tiers of readiness.

We gather player signals across four dimensions. Each feeds into our Player Power Index and commercial readiness scoring.

Brand Momentum & Cultural Signals

Tunnel Fits · Shoes Worn · Top Brand Associations

Milestone Performance Velocity

Statistical Breakage · ORTG · DRTG · Net Impact · Milestone Consistency

Fanbase Intelligence

Fan Pages · Evangelists · Amplifiers · Creators · Defenders · Community Structure

PR & Narrative Momentum

Coverage Volume · Sentiment Scoring · Bias Cleansing · Narrative Shifts

↓↓↓↓

ALLSTAN SCORING ENGINE

Player Power Index + Commercial Readiness

TIER

Underrated / Breakout

The signals are there but the market hasn't caught up. Early brand alignment, accelerating fan growth, emerging narrative.

+12

17 detected

READINESS

TIER

Rising Stars

Acceleration across the board. Multiple signal categories trending up simultaneously.

10 detected

READINESS

TIER

Superstars

Sustained visibility across all signals. Maximum commercial readiness.

5 detected

READINESS

Sample Briefs

Two sides of the same signal.

Athletes see their market readiness. Brands see their next partnership.

Brand Brief

Tier 1: Revenue

Brand Y — Food & Beverage

NCAAW athletes · 18–24 demo · Cultural engagement rising

Top 3 Athlete Matches

Player T

NCAAW · Guard · Sophomore

92%

Player Z

WNBA · Forward · Year 3

87%

Player Y

NCAAW · Center · Junior

81%

Market alignment

Strong

Cultural momentum

Rising ↑

Avg. projected ROI

3.2x

3 athletes match your criteria with rising cultural signals. Two are currently unsigned in your category.

Athlete Brief

Tier 2: Rising

Player X — NCAAW

Div I · Guard · Sophomore

Projected endorsement value

$8M / 6yr

Current brand deals

Fan signal score

Rising ↑

Fan overlap w/ endorsed peers

60%+

Fan page growth (180d)

+340%

Fandom strength

Creators & Defenders

This player should have 2–3 brand deals by now. The market hasn't caught up to the fan signals.

Power Index

+12%

out of 100 · Breakout tier

Milestone Breakage

+24%

milestones / season

Brand Momentum

Tunnel Fit Style

HIGH

Narrative

RISING

Fan Engagement

94th

Shoe Culture

EMERGING

Active Matches

active brand matches

Prada

92%

Hyperice

87%

Bloom Nutrition

81%

How We Work With You

From signal to endorsement value.

Three steps. No long-term commitment required.

Tell us who you're trying to reach

Your target audience, your category, your market. We profile players across our signal framework.

We surface the player intelligence

Power index, fan dynamics, brand-fit signals, and commercial readiness. Updated continuously.

You decide what's next

Sponsorship pitches, brand scouting, editorial, or internal strategy. The intelligence is yours.

In practice

We surface 12 undervalued players in the Southeast to a brand exploring NCAAW. They shortlist 3 and move to outreach.

Brands·Media·Athletes·Agents·Collectives

Let's talk players.

Tell us who you're curious about — we'll share what our signals show.

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