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Explore Flau'jae Johnson's sponsors, brand deals, and ownership ventures — across all partnership categories.
Flau'jae Johnson promotes PlayStation 5 in her September 21, 2026 Instagram Reel, captioned 'The greatest moments happen on PS5' with #PlayStationPlaymaker, #ad and #ItHappensOnPS5. The disclosed sponsored campaign supports a PlayStation endorsement/content partnership, but does not establish a contract start date, duration, exclusivity or monetary value. The campaign Reel is retained in video_urls; the image hero is the same Reel's publisher-selected cover, not an unrelated photo.
Flau'jae Johnson signed a multi-year contract with Unrivaled, with her debut set for Season 3 (winter 2027). She was one of Unrivaled's first NIL signings as a college athlete.
Featured in BODYARMOR's "Choose Better" NCAA campaign alongside Knicks guard Jalen Brunson ahead of March Madness 2026. “Winning a national championship is the ultimate goal,” said LSU senior guard Flau’jae Johnson. “To get there, every choice matters - how I train, how I prepare, how I hydrate. As I head into March Madness, I couldn’t be more excited to partner with BODYARMOR Sports Drink to keep me locked in every step of the way.”
Year-long "Show Yourse.l.f." ambassadorship with e.l.f. Cosmetics that includes a $75,000 donation to support women's basketball and youth mentorship.
Flau’jae Johnson’s 2025 Oreo campaign, "#TwistOnIt," features the LSU basketball star and rapper promoting a March Madness training strategy. The campaign highlights a TikTok-driven approach where she uses Oreo twists to decide workout routines (e.g., more cream on the left vs. right). She partnered with Oreo as one of her six major NIL deals for the 2025 tournament.
Featured in MassMutual's 2025 March Madness campaign spotlighting student-athletes and financial literacy. Director @childartiste lenses a powerful new campaign for MassMutual which celebrates women’s sports and empowers female athletes to take control of their finances. Starring @madisonkeys @flaujae and @christenpress. And yes, features Flau'jae dunking in ice cold water.
Featured in Foot Locker's "Stay in Rotation" spring 2025 campaign with Puma, showcasing new basketball silhouettes.
Joined Samsung's Team Galaxy ambassador roster promoting Galaxy devices across social content during the 2025 tournament. LSU basketball star and rapper Flau'jae Johnson joined Samsung's Team Galaxy in early 2025, starring in the "Built for Both" and "Basketball Couture" campaigns. The campaign features Flau'jae using the Galaxy Z Fold7 and S26 Ultra to blend her high-fashion, musical, and athletic lives, highlighting AI, gaming, and content creation capabilities.
"Greatest Wrapper in the Game" holiday 2025 campaign with DICK'S Sporting Goods, playing on Flau'jae's rap career by swapping rapping for gift-wrapping. "Greatest Wrapper in the Game was a fun way to bring that story to life, and with her standout athleticism and musical talent, Flau'jae was the perfect partner. Her creativity, confidence and energy embody the spirit of the season and make this campaign uniquely DICK'S Sporting Goods."
LSU basketball star and rapper Flau'jae Johnson is a brand partner with Nissan. As part of this partnership, she has been featured in promotions, including a notable performance on the "Nissan Amplified Stage" at the BET Hip Hop Awards.
Flau'jae became JBL's first college athlete ambassador, leveraging her dual identity as a basketball star and recording artist.
Featured athlete in Powerade's "March Doesn't Start in March" campaign celebrating the year-round grind of basketball players.
LSU basketball star Flau'jae Johnson partnered with Experian in March 2025 to relieve $5 million in consumer debt for 5,000 Louisiana families. This initiative focuses on financial empowerment, offering beneficiaries free credit monitoring and, in collaboration with ForgiveCo, settling outstanding debt for residents in a state with high poverty rates.
Viral "Get Gordon" rap remix for Louisiana personal-injury attorney Gordon McKernan, blending Flau'jae's music career with a local NIL deal. LSU basketball and rap star Flau'jae Johnson partnered with Louisiana personal injury attorney Gordon McKernan in a significant 2023 NIL deal. This collaboration featured a Super Bowl commercial, social media campaigns, and a "Grubbin' with G" video series, highlighting their combined influence in Louisiana.
Announced as The Athlete's Foot 2024 Brand Ambassador in a landmark NIL partnership spanning retail appearances, content, and in-store activations. She represents the brand through community engagement, marketing initiatives, and social media content, blending her passions for basketball and music.
Post-2023-national-championship NIL deal with Louisiana-based Raising Cane's chicken chain, a longtime LSU partner.
LSU basketball star Flau'jae Johnson partnered with Tampax in 2023 for the "A Better Way to Period" campaign, aiming to normalize conversations about menstruation and promote tampon education among young women. Alongside teammate Angel Reese, she shared personal experiences to reduce myths and fears surrounding period protection.
Partnership with LeBron James's Uninterrupted brand, promoting the athlete-empowerment label's signature jacket and content series. She has participated in Uninterrupted events, including the Film Festival. She is noted for her "boundless potential" as an athlete-creative.
LSU basketball star Flau'jae Johnson partnered with LG Electronics in March 2023 for the "#Game4Good" campaign, promoting mental health awareness among student-athletes during the NCAA tournament. As an LG ambassador, she highlighted mental wellness and secured a $10,000 donation for the Frank Callen Boys and Girls Club of Savannah.
Six-figure signature shoe deal with Puma; Flau'jae became one of the first college athletes to sign a major sneaker endorsement after the NIL era began, combining her hip-hop brand with Puma's basketball roster.
Explore Flau'jae Johnson's equity stakes, business, and community ventures
LSU basketball star and rapper Flau'jae Johnson is actively involved in philanthropy through her More to 4 Foundation, focusing on supporting underserved families, single mothers, and youth in Savannah, GA, and Baton Rouge, LA. She funds initiatives like back-to-school drives, Thanksgiving giveaways, and is building a community hub. Via her foundation, she provided rent assistance ("Home 4 The Holidays"), car donations ("Drive 4 Change"), $20k in donations to the Kay Yow Cancer Fund, and holiday shopping sprees for families in need.
Yes, LSU basketball star and rapper Flau'jae Johnson is signed to Jay-Z's Roc Nation. She signed a distribution deal with the label at age 18 to advance her music career, releasing music and collaborating with artists like Lil Wayne while simultaneously playing high-level college basketball.
Signed a multiyear NIL deal that includes an equity stake in Unrivaled, the 3-on-3 women's pro league co-founded by Breanna Stewart and Napheesa Collier.
All endorsement information is collected from publicly available sources and may not represent the full scope of a player's partnerships. Values are estimated where not publicly disclosed.
